Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Think about it. Every store, whether brick and mortar or eCommerce, are advertising deals. Customers are actively searching for them. So how do you catch their eye?
The busiest shopping days are on its way; Black Friday and Cyber Monday. Online marketers are pulling up their socks with their Black Friday marketing campaigns to fit perfectly for customers’ needs.
Starting from Thanksgiving, online retailers offer massive discounts to the customers for consecutive five days that ends on Monday, popularly known as Cyber Monday.
In this blog, we discussed and put together Black Friday marketing strategies and cyber Monday marketing ideas to boost your Black Friday sales through Cyber Monday.
Use Social Media Marketing to Advertise
Social media is a powerful marketing tool, which can influence consumers’ purchase decisions by 71%. For eCommerce companies, it’s also one of the few digital marketing platforms that allow direct audience engagement.
Besides raising awareness about Black Friday deals, use social media to listen to customers’ needs and keep them happy during the event.
Don’t Ditch The Offers & Coupons
“Buy 2, get 1 free! or, Refer this to your friend and get 50% off on your next purchase.”
Does this statement attract you?
Offering exclusive deals and discounts to these customers is a smart marketing tactic that can help to build customer loyalty and drive repeat business. By showing your customers that you value their loyalty, you’ll encourage them to keep coming back on days that aren’t Black Friday.
You can even send personalized emails with an eye-catching subject line to your potential customers about the offers and discounts, to connect directly with their emotions, and build a strong relationship with them.
All you need is to create an appealing reward system with the expiry date to evoke the sense of urgency in your customers that triggers them to purchase.
Build an Email List
List building is a great Black Friday marketing strategy to generate hype. It involves capturing the email addresses of potential customers and informing them about upcoming Black Friday deals.
Offering an incentive is one of the best email marketing campaign practices. People are more likely to sign up if they get a reward for exchanging their information. Some common options are a special discount code or a free gift card.
To increase the chances further, the subject line should grab the subscriber’s immediate attention. Use words that trigger a sense of curiosity or fear of missing out to get them to open the content.
Web Optimization for Mobile Devices
Most US consumers spend between five and six hours on their phone daily, not including work-related smartphone use. If your mobile site experience isn’t up to par with your competitors, they’ll be spending that time elsewhere.
While some customers still check out on their desktop and use mobile to browse, last year during Black Friday and Cyber Monday, Shopify merchants saw mobile transactions account for 71% of all sales, compared to 29% on desktops.
You can boost your likelihood for mobile shopping success by improving your site navigation and website speed, and offering one-click purchases to mobile-first customers.
Prepare a Black Friday Shipping and Returns Plan
During Free Shipping Day, ecommerce stores often provide free shipping on all items, and guarantee delivery by Christmas Eve. If your store participates this year, be sure to set shipping expectations upfront with customers.
You can use one of several Shopify apps to show whether products in a customer’s cart are eligible to ship within a quick time frame. If the products won’t arrive in time, identify them in the cart as shipping separately. You can warn them on the product page or a sales landing page, as well.
Use Hashtags to Reach New Customers
Black Friday gives you an opportunity to reach new audiences on social media. By using hashtags, you can connect with people who are interested in Black Friday deals and help them find your products and services.
If you’re a retailer, you can use the hashtag #blackfridayshopping or #blackfridaydeals to reach people who are looking for bargains.
